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about us

our roots

We are a student-run social enterprise from UC Berkeley that provides high-quality screen printing & design services in addition to our own line of apparel! A majority of the profits we earn are donated to local organizations every semester.

We were founded in 2010 by two UC Berkeley students that were committed to creating a place where business & social good converged. They launched the Social Entrepreneurship DeCal in 2010 along with EthiCAL Apparel. Ever since, EthiCAL Apparel has evolved to what it is today.

People at outdoor market stall selling T-shirts and stickers